The entire photo shoot was relatively easy, but the real challenge started in post-production. The goal was to achieve the impression of Atlas – a man who holds the whole world over his head.
Well, since it was taken in December and there was mud outside, the “whole world” had to be created by editing in PS.
Changing the face, retouching, compositing, searching for stocks, composing and producing several layers of horizons, final adjustments… so 20 hours in total (see more photos and breakdown video).
Client: VUB Banka
Agency: Triad
Production: Toxpro
Year: 2023
Breakdown video & BTS